Aab’s AW25 event at Meet Bros in London celebrated creativity, connection, and craftsmanship. Guests styled the new collection in rich tones and luxe textures, enjoyed the lively Aab-ticulate game, and ended the evening with a cozy candle-lit dinner capturing the spirit of the season.

Sourced from wild-harvested Silani Oud and combined with natural fragrances like sandalwood, our Bakhoor creates a rich and earthy scent that is truly exceptional. Discover Aab Bakhoor.

As Eid approaches, go for effortless yet impactful hijab styles with our latest collection of irresistibly soft print and plain modal hijabs—designed to elevate your modest wear wardrobe for the season and beyond.

This Ramadan we bring you a grandeur velvet collection inspired by the sultans, caliphs, and royals across the Islamic world. This limited edition collection is a celebration of culture and luxury within the sphere of modest fashion.

From choosing loose, breathable fabrics like cotton and linen to selecting versatile pieces such as abayas, kaftans, and maxi dresses, we guide you through the process of building a wardrobe that balances fashion with modesty. Whether you're attending mosque gatherings, family Iftars, or simply going about your daily routine, take some inspiration and practical advice to make your Ramadan wardrobe both respectful and stylish.

Our Ramadan Collection draws inspiration from middle-eastern tatreez, floral and intricate needlework from Kashmir, and for the very first time we have added a new style of embroidery that comes from Japan known as sashiko.