Journal

Introducing Aab Bakhoor
Sourced from wild-harvested Silani Oud and combined with natural fragrances like sandalwood, our Bakhoor creates a rich and earthy scent that is truly exceptional. Discover Aab Bakhoor.

Eid Hijab Styles & Gifting with Modal Hijabs
As Eid approaches, go for effortless yet impactful hijab styles with our latest collection of irresistibly soft print and plain modal hijabs—designed to elevate your modest wear wardrobe for the season and beyond.

A Ramadan Exclusive: The Velvet Collection
This Ramadan we bring you a grandeur velvet collection inspired by the sultans, caliphs, and royals across the Islamic world. This limited edition collection is a celebration of culture and luxury within the sphere of modest fashion.

How to Build a Ramadan Wardrobe: Essentials for Modesty and Comfort
From choosing loose, breathable fabrics like cotton and linen to selecting versatile pieces such as abayas, kaftans, and maxi dresses, we guide you through the process of building a wardrobe that balances fashion with modesty. Whether you're attending mosque gatherings, family Iftars, or simply going about your daily routine, take some inspiration and practical advice to make your Ramadan wardrobe both respectful and stylish.

The Story of Embroidery - Ramadan 1446H
Our Ramadan Collection draws inspiration from middle-eastern tatreez, floral and intricate needlework from Kashmir, and for the very first time we have added a new style of embroidery that comes from Japan known as sashiko.

Autumn/Winter Collection 2024

Stylish School Runs: Modest Outfits for Mums Who Are Always On the Go

New In: The Print Hijab Story

Welcome to Our New Website!

Fashion Business of The Year 2024 by Islam Channel

Ramadan in Bloom: Aab at Kew Gardens
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