Inside Aab’s AW25 Event: The Event Everyone’s Talking About

Inside Aab’s AW25 Event: The Event Everyone’s Talking About

On Wednesday afternoon, October 15th, we hosted an unforgettable celebration to mark the launch of our AW25 collection, a moment where creativity, community, and craftsmanship came together in perfect harmony.

Set against the elegant backdrop of the famous Meet Bros restaurant in London, the afternoon unfolded as a true reflection of Aab’s ethos: modest fashion, reimagined with modern sophistication.

As our guests arrived, the atmosphere buzzed with anticipation and warmth. Every detail from the flower arrangements to the candle-lit table, set the tone for a gathering that was equal parts refined and relaxed.

The Looks Everyone Loved

This season’s collection came alive through the guests themselves, each interpreting the AW25 pieces with their own signature touch. Deep autumnal tones, structured tailoring, and tactile layering dominated the room. Longline coats draped effortlessly over winter abayas, while fluid skirts and maxi dresses swayed with each laugh and conversation. Luxe textures - think wool blends, silk chiffon, and soft crepe, added richness to the palette of warm taupes, earthy chestnuts, and understated blues.

Accessories were kept minimal yet striking: sculptural earrings, fur scarfs, gloves, statement belts, and soft leather boots tied every outfit together. The styling underscored what AW25 is truly about - confidence in simplicity and beauty in detail.

Aab-ticulate: Style Meets Play

The heart of the day was Aab-ticulate, a playful twist on the classic game. Teams faced off with fashion-inspired clues drawn from the AW25 collection, sparking laughter and friendly rivalry throughout the room. Creativity thrived as everyone joined in, embodying the joy and connection that Aab champions.

A Season To Savour

As the sun set, the celebration transitioned to an intimate candle-lit dinner, where glowing tables set with seasonal dishes created a moment of pause and togetherness. It was the perfect close to a day that celebrated more than a collection, it honoured community and the artistry of self-expression.

AW25 is about stories woven into every stitch, and this event captured that spirit beautifully.

Want To Feel Like You Were There?

Explore every look from our AW25 event and step inside the world of Aab.